Our Privacy Policy

The Long Complete Version

I don't feel like reading all this legalese, please take me to a short easy version written by a surfer.

The Surf Tribe Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit www.thesurftribe.com (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. They serve to make our offer more user-friendly, effective and safer. Furthermore, cookies enable our systems to recognize your browser and to offer you services. Cookies contain no personally identifiable data. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
   
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.  
 
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.    

- Google Analytics tracker  

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

USE OF GOOGLE ANALYTICS
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses. “Cookies”, text files that are stored on your computer and enable analysis of your use of the website. The information generated by the cookie about your use of this website are usually transferred to a server of Google in the US and stored there. In case of activation of IP anonymization on this website, your IP address from Google will be truncated within Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address is transmitted to a Google server in the US and shortened there. On behalf of the operator of this site Google will use this information to evaluate your use of the website, compiling reports on website activity and providing other with website and internet related services to the website operator. Is undertaken as part of Google Analytics that your browser sends IP address can not be merged with other data of Google. You can refuse the use of cookies by selecting the appropriate settings on your browser software; however, we point out that you can optionally use to their full extent in this case not all features of this website. You can also prevent the data generated by the cookie and relating to your usage of the website (incl. Your IP address) to Google and the processing of these data by Google, by downloading available at the following link browser plugin and install: http://tools.google.com/dlpage/gaoptout?hl=de

USE OF GOOGLE ADS AND GOOGLE ADS CONVERSION TRACKING
We use the online advertising program “Google Ads” and as part of the Google Ads Conversion Tracking. The Google conversion tracking is an analysis of the service Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“). When you click an ad delivered by Google ad, a cookie for conversion tracking is stored on your computer. These cookies expire after 30 days to be valid, do not contain personal data and are therefore not used for personal identification. If you visit certain web pages our website and the cookie has not yet expired, Google can and we realize that you clicked the ad and proceeded to that page. Any Google AdWords advertiser gets a different cookie. Thus, there is no way that cookies can be tracked through the websites of advertisers. The information that is gathered by means of the conversion cookie, used to create conversion statistics for AdWords customers who have opted for conversion tracking. Here, experience the customer the total number of users who have clicked on their ad and proceeded to a provided with a conversion tracking tag page. However, you will not receive information that can personally identify users. If you do not want to participate in the tracking, you can object to this use by refuse the use of cookies by selecting the appropriate settings on your browser software (deactivation option). You are then not included in the statistics Conversion Tracking. Additional information as well as the privacy policy of Google, please visit: http://www.google.de/policies/privacy/

USE OF HOTJAR
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

NEWSLETTER
For the newsletter service we use Mailchimp. When you share your contact information with us you will be added to our mailing list in order to receive updates about products offers and services we provide. Your contact will be stored on Mailchimp.
You can disable the newsletter service at any time and opt-out directly from the opt-out link that you can find at the end of our emails.
Mailchimp and its partners may use various technologies to collect and store information when you interact with our email campaign or connected store, and this may include using cookies and similar tracking technologies, such as pixels and web beacons. For example, Mailchimp may use web beacons in the emails we send you. When you receive and engage with an email, web beacons track certain behavior such as whether the email sent through the Mailchimp platform was delivered and opened and whether links within the email were clicked. They also allow Mailchimp to collect information such as your IP address, browser, email client type, and other similar details. Mailchimp uses this information to measure the performance of our email campaigns, and to provide analytics information and enhance the effectiveness of our services.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).We use the data for advertising purposes, including Online Advertising and Retargeting.

SHARING YOUR PERSONAL INFORMATION
We also use Google Analytics to help us understand how you use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads    GOOGLE - https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@thesurftribe.com or by mail using the details provided below:
 c/o Administria Treuhand AG, Allmeindstrasse 17, Einsielden, SZ, 8840, Switzerland

The Short Version

We use cookies, Google Analytics tracker, Facebook Pixel and some other services in order to know how people use our website and to make it better. All the data that these services collect is anonymized and we don't know what YOU are doing, just what a random user from a certain country is doing. We're not into stalking, and we value your privacy. Also, we'd rather be surfing right now than writing this but it's a requirement, so here we are.

Other services that are present on this webpage are: Mailchimp (so you can subscribe to our amazing emails), Manychat (so you can easily chat with us using Facebook messenger straight from the page – neat, right?) + Hotjar (how do users navigate on our website? Useful to know if everyone is clicking away that annoying popup, so we can take it off the website).

Have any question, advice or complaint? Just email us a info@thesurftribe.com and we'll be happy to assist!